Connecting Brands with Leading Retailers
Retail sales representation and account management, helping brands grow through strong partnerships with Australia’s leading retailers.
About ALFA Retail Group
At ALFA Retail Group, we specialise in retail sales representation and account management, helping brands grow their presence across Australia’s key retail channels. Our comprehensive approach ensures your products get the right exposure and the best chance to succeed.
We offer:
Strategic sales representation to connect your brand with leading retailers
Product ranging support to secure optimal shelf space
Ongoing account management to maintain strong retailer relationships
Market insights and reporting to inform growth strategies
Collaboration with retailers to identify new opportunities and trends
Our goal is to build long-lasting partnerships that drive sustainable growth and maximize your brand’s retail potential.
Services we provide
Retail Sales Representation Acting as your brand’s voice in retail, promoting products, negotiating ranging, and driving sales growth.
Account Management Building and maintaining strong relationships with retailers to ensure ongoing success and collaboration.
Product Ranging & Placement Securing optimal shelf and floor space for your products across major retail chains.
Market Analysis & Reporting Providing insights into sales trends, competitor activity, and customer preferences to guide strategy.
Trade Marketing Support Coordinating promotions, merchandising, and in-store activities to boost product visibility and sales.
New Business Development Identifying and pursuing new retail opportunities and partnerships to expand your market reach.
Frequently Asked Questions
We work across a variety of sectors including baby products, electronics, and general consumer goods.
We provide expert retail sales representation, negotiate product ranging, and build strong relationships with key retailers to secure shelf space.
Yes, we manage accounts ranging from national chains to independent retailers, tailoring our approach to suit each client.
Absolutely. We support trade marketing efforts including in-store promotions and collaborative campaigns with retailers.
Success is measured through sales growth, increased product distribution, and strong, ongoing retailer relationships.
We cover all major retail markets and marketplaces across Australia.
Simply contact us via email or phone, and we’ll schedule a consultation to discuss your brand and retail goals.
Our Story
ALFA Retail Group was founded by Alex Franklin, a passionate retail professional with years of experience in sales and account management across Australia’s consumer goods market. After witnessing firsthand the challenges brands face in breaking into and growing within retail channels, Alex set out to create a company dedicated to bridging that gap.
Driven by a commitment to partnership, transparency, and results, ALFA Retail Group focuses on helping brands—from emerging labels to established companies—navigate the complexities of retail ranging, placement, and ongoing account management. With a deep understanding of the baby products, electronics, and consumer goods sectors, Alex and the team leverage strong relationships with key retailers to open doors and secure sustainable growth opportunities.
From day one, the mission has been clear: to support brands in reaching their full potential by building trusted, long-term partnerships with retailers. ALFA Retail Group combines strategic insight, hands-on expertise, and a genuine passion for retail success—helping clients thrive in Australia’s competitive retail environment.